The Business Rivalry Of The Cinema Industry - 921 Words

Industry dynamics and changes in the society have threatened the existence of cinema. Theatre was among the ideal places that people visited during leisure time. During those times, investors in the theatre sector made profitable returns out of their investments. The cinema sector was protected because a movie was first premiered in a theatre before people could watch it in electronic media platforms in their houses. However, recent changes in the society have made it possible for individuals to access even new movies without visiting theatre halls. Therefore, the focus of this paper is to carry out an industry analysis and find out how the economics of liberalization and changes in technology have made the cinema industry to experience challenges in sustaining this unrivalled competition from home viewing platforms such as DVD and online content providers. Industry Analysis The issues that face the cinema industry are related to macro environmental factors in the market. Therefore, in this analysis, the PEST tool of market evaluation will be essential in unravelling the business rivalry that the theatre industry is facing. Under PEST tool of assessment, the P stands for environmental factors that affect competition in a certain industry. Political stakeholders are significant in enacting laws that could regulate competition in the industry. In the movie theatre industry, there is the ‘theatrical window’ concern. The theatrical window is that period that a movie takesShow MoreRelatedBook Publishing in 2010 Essay1658 Words   |  7 PagesSummary This paper is about Book publishing industry in the USA. Main analysis are done using Porter’s five forces analysis. First analysis is on industry before e-books while indentifying main levels of threats for industry from existing rivalry, new entrants, bargaining power of buyers, bargaining power of suppliers and substitutions. Also, same research is being conducted for industry after e-books emerged. 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