Friday, November 8, 2019
Biography of Idi Amin, Brutal Dictator of Uganda
Biography of Idi Amin, Brutal Dictator of Uganda Idi Amin (c. 1923ââ¬âAugust 16, 2003), who became known as the Butcher of Uganda for his brutal, despotic rule as the President of Uganda in the 1970s, is perhaps the most notorious of Africas post-independence dictators. Amin seized power in a military coup in 1971, ruled over Uganda for eight years, and imprisoned or killed at least 100,000 of his opponents. He was ousted in 1979 by Ugandan nationalists, after which he went into exile. Fast Facts: Idi Amin Known For: Amin was a dictator who served as the president of Uganda from 1971 to 1979.Also Known As: Idi Amin Dada Oumee, The Butcher of UgandaBorn: c. 1923 in Koboko, UgandaParents: Andreas Nyabire and Assa AatteDied: August 16, 2003 in Jeddah, Saudi ArabiaSpouse(s): Malyamu, Kay, Nora, Madina, Sarah KyolabaChildren: Unknown (estimates range from 32 to 54) Early Life Idi Amin Dada Oumee was born around 1923 near Koboko, in the West Nile Province of what is now the Republic of Uganda. Deserted by his father at an early age, he was brought up by his mother, an herbalist and diviner. Amin was a member of the Kakwa ethnic group, a small Islamic tribe that had settled in the region. Success in the Kings African Rifles Amin received little formal education. In 1946, he joined Britains colonial African troops known as the Kings African Rifles (KAR) and served in Burma, Somalia, Kenya (during the British suppression of the Mau Mau), and Uganda. Although he was considered a skilled soldier, Amin developed a reputation for cruelty and was almost cashiered on several occasions for excessive brutality during interrogations. Nevertheless, he rose through the ranks, reaching sergeant major before finally being made an effendi, the highest rank possible for a black African serving in the British army. Amin was also an accomplished athlete, holding Ugandas light heavyweight boxing championship title from 1951 to 1960. A Violent Start As Uganda approached independence, Amins close colleagueà Apollo Milton Obote, the leader of the Uganda Peoples Congress (UPC), was made chief minister and then prime minister. Obote had Amin, one of only two high-ranking Africans in the KAR, appointed as first lieutenant of the Ugandan Army. Sent north to quell cattle stealing, Amin perpetrated such atrocities that the British government demanded he be prosecuted. Instead, Obote arranged for him to receive further military training in the U.K. Soldier for the State On his return to Uganda in 1964, Amin was promoted to major and given the task of dealing with an army in mutiny. His success led to a further promotion to colonel. In 1965, Obote and Amin were implicated in a deal to smuggle gold, coffee, and ivory out of the Democratic Republic of the Congo. A parliamentary investigation demanded by President Edward Mutebi Mutesa II put Obote on the defensive. Obote promoted Amin to general and made him chief-of-staff, had five ministers arrested, suspended the 1962 constitution, and declared himself president. Mutesa was forced into exile in 1966 after government forces, under the command of Amin, stormed the royal palace. Coup dEtat Idi Amin began to strengthen his position within the Army using the funds obtained from smuggling and from supplying arms to rebels in southern Sudan. He also developed ties with British and Israeli agents in the country. President Obote first responded by putting Amin under house arrest. When this failed to work, Amin was sidelined to a non-executive position in the Army. On January 25, 1971, while Obote was attending a meeting in Singapore, Amin led a coup detat, taking control of the country and declaring himself president. Popular history recalls Amins declared title to be His Excellency President for Life, Field Marshal Al Hadji Doctor Idi Amin, VC, DSO, MC, Lord of All the Beasts of the Earth and Fishes of the Sea, and Conqueror of the British Empire in Africa in General and Uganda in Particular. Amin was initially welcomed both within Uganda and by the international community. President Mutesa- fondly known as King Freddie- had died in exile in 1969, and one of Amins earliest acts was to have the body returned to Uganda for a state burial. Political prisoners (many of whom were Amin followers) were freed and the Ugandan Secret Police was disbanded. At the same time, however, Amin formed killer squads to hunt down Obotes supporters. Ethnic Purging Oboteà took refuge in Tanzania, from where, in 1972, he attempted unsuccessfully to regain the country through a military coup. Obote supporters within the Ugandan Army, predominantly from the Acholi and Lango ethnic groups, were also involved in the coup. Amin responded by bombing Tanzanianà townsà and purging the Army of Acholi and Lango officers. The ethnic violence grew to include the whole of the Army, and then Ugandan civilians, as Amin became increasingly paranoid. The Nile Mansions Hotel in Kampala became infamous as Amins interrogation and torture center, and Amin is said to have moved residences regularly to avoid assassination attempts. His killer squads, under the official titles of State Research Bureau and Public Safetyà Unit,à were responsible for tens of thousands of abductions and murders. Amin personally ordered the execution of the Anglican Archbishop of Uganda, the chancellor of Makerere College, the governor of the Bank of Uganda, and several of his own parliamentary ministers. Economic War In 1972, Amin declared economic war on Ugandas Asian population, a group that dominated Ugandas trade and manufacturing sectors as well as a significant portion of the civil service. Seventy thousand Asian holders of British passports were given three months to leave the country, and the abandoned businesses were handed over to Amins supporters. Amin severed diplomatic ties with Britain and nationalized 85 British-owned businesses. He also expelled Israeli military advisors, turning instead to Colonel Muammar Muhammad al-Gadhafi of Libya and the Soviet Union for support. Leadership Amin was considered by many to be a gregarious, charismatic leader, and he was often portrayed by the international press as a popular figure. In 1975, he was elected chair of the Organisation of African Unity (thoughà Julius Kambarage Nyerere, president of Tanzania, Kenneth Davidà Kaunda,à president of Zambia, andà Seretse Khama, president of Botswana, boycotted the meeting). Aà United Nationsà condemnation was blocked by African heads of state. Hypomania Popular legend claims that Amin was involved in blood rituals and cannibalism. More authoritative sources suggest he may have suffered from hypomania, a form of manic depression characterized by irrational behavior and emotional outbursts. As his paranoia became more pronounced, Amin imported troops from Sudan and Zaire. Eventually, less than 25 percent of the Army was Ugandan. Support for his regime faltered as accounts of Amins atrocities reached the international press. The Ugandan economy suffered, with inflation eclipsing 1,000%. Exile In October 1978, with the assistance of Libyan troops, Amin attempted to annex Kagera, the northern province of Tanzania (which shares a border with Uganda). Tanzanian presidentà Julius Nyerere responded by sending troops into Uganda, and with the aid of rebel Ugandan forces they were able to capture the Ugandan capital of Kampala. Amin fled to Libya, where he stayed for almost 10 years before finally relocating to Saudi Arabia. He remained there in exile for the remainder of his life. Death On August 16, 2003, Amin died in Jeddah, Saudi Arabia. The cause of death was reported as multiple organ failure. Although the Ugandan government announced that his body could be buried in Uganda, he was quickly buried in Saudi Arabia. Amin was never tried for his gross abuse ofà human rights. Legacy Amins brutal reign has been the subject of numerous books, documentaries, and dramatic films, including Ghosts of Kampala, The Last King of Scotland, and General Idi Amin Dada: A Self Portrait. Often depicted in his time as an eccentric buffoon with delusions of grandeur, Amin is now considered one of historys cruelest dictators. Historians believe his regime was responsible for at least 100,000 deaths and possibly many more. Sources ââ¬Å"Idi Amin, a Brutal Dictator Of Uganda, Is Dead at 80.â⬠The New York Times, 16 Aug. 2003.Wall, Kim. ââ¬Å"Ghost Stories: Idi Amins Torture Chambers.â⬠IWMF, 27 Dec. 2016.
Wednesday, November 6, 2019
3 Types of Redundancy to Avoid
3 Types of Redundancy to Avoid 3 Types of Redundancy to Avoid 3 Types of Redundancy to Avoid By Mark Nichol Redundancy in a sentence is annoying, and it is also a nuisance. Conveying information in more than one way, or by repeating wording, is consciously or subconsciously distracting to the reader and contributes to compositional clutter. Note in the discussions and revisions following each example how the sentence in question can be improved by deleting such infelicities. 1. Like Smith, Jones also owns a family-run business. When an additive word or phrase such as like or ââ¬Å"in addition toâ⬠introduces a sentence, using also to bridge the complementary phrases is redundant: ââ¬Å"Like Smith, Jones owns a family-run business.â⬠2. Many components, such as asset balance, deposit balance, and interest income, etc., should be sensitive to the change in the macroeconomic environment. Use of a phrase like ââ¬Å"such asâ⬠or ââ¬Å"for exampleâ⬠(or the corresponding abbreviation e.g.) is redundant to etc. (or ââ¬Å"and so onâ⬠): ââ¬Å"Many components, such as asset balance, deposit balance, and interest income, should be sensitive to the change in the macroeconomic environment.â⬠(Or ââ¬Å"Many components- asset balance, deposit balance, and interest income, etc.- should be sensitive to the change in the macroeconomic environment.â⬠) Note, however, that i.e., which means ââ¬Å"that isâ⬠(or ââ¬Å"that isâ⬠itself), pertains to clarification and not to listing of examples, so it is not redundant to etc. 3. But the policy is not solely about consumers; it is about what the law calls a data subject. A data subject is defined as a living individual to whom personal data relates. Avoid ending one sentence and beginning the subsequent sentence with the same word or phrase, which generally occurs when a word or phrase is introduced and then immediately defined: ââ¬Å"But the policy is not solely about consumers; it is about what the law calls a data subject, which is defined as a living individual to whom personal data relates.â⬠Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts15 Great Word GamesHow to Address Your Elders, Your Doctor, Young Children... and Your CEO
Monday, November 4, 2019
Legal Advice Essay Example | Topics and Well Written Essays - 1750 words
Legal Advice - Essay Example Apparently, Heather had complied with her duties as a commercial agent. The law mandates these agents to look after the interest of the principle and action in utmost good faith; put efforts in making negotiations and where possible concludes sales; comply with the principles instructions; and communicate with the principle on necessary information. On the other hand, the principle has the duties of informing the agents within an appropriate period on the refusal or acceptance of the procured transactions of their agents. The remunerations regulations of commercial agents stipulate that an agent is entitled to commissions accrued on transactions concluded within the confines of the period of the contract. Moreover, the agent is also entitled to transactional commissions within the period of contract of the agency especially where the agent has exclusive right to a geographical setting or particular specific clients. This above entitlement is only viable if the transaction entered int o is within the geographical area in question or the group highlighted above . The regulations on commercial agency also stipulate that the agents to commercial firms are entitled to commissions on concluded transactions even after the contract has been terminated. This regulation is conscious to the agentââ¬â¢s effort during the contract period and the transaction ought to have been entered into within a period that is reasonable by incorporating the terminated contract . What complicates Heatherââ¬â¢s case is that their agreement with the company.
Saturday, November 2, 2019
Case Study - Business Communication Experience
- Business Communication Experience - Case Study Example In contrast, the two-way management communication system encourages employees to put their maximum potential and avoid under-performance; this approach develops a sense of ownership in employees. In the following parts of the paper, first both management communication systems of two managers have been discussed. It is followed by the segment mentioning more effective manager. After the parts of impact on the communication systems and implications of both approaches, a conclusion has been provided. Management Communication Systems of Two Managers Both managers use different approaches for communication purposes. While working in Unisys Corporation as a Controller in Accounting, I observed that the manager was using the one way management communication approach. It is a form of communication in which a person sends a message to another person without expecting any question, feedback or interaction to follow (Nelson and Quick, 2013, p. 283). In this approach, he did not require my or an y other employeeââ¬â¢s feedback. In this approach, it is assumed that managers develop an opinion that his or her message would be adequate and clear to the receptors; they consider that by using a precise and clear language, the decision will be accordingly understood and complied by the receptors. However, my experience in this organization convinces me that this management communication strategy remains considerably less effective and defective as the managers do not take into account the required feedback of their sub-ordinates and other employees and this creates a gap, which leaves unfavourable and less constructive effects on the organizational communication, goals and objectives. In contrast to the above mentioned managerial communication approach, the manager at Maverick Real Estate employs feedback communication approach, known as the circuit communication, which requires that feedback is highly essential for entertaining the objective of effective managerial communicat ion strategy. It is also known as a two-way communication occurs when the receiver extends feedback to the sender (Miller and Braswell, 2011, p.16). Additionally, this approach begins with the presupposition that the manager must know and understand problems that employees are encountering in fulfilling the tasks assigned and their views and opinions relating to their official duties and responsibilities. In addition to that, the manager behaviour remained professional and competent. I did not feel much hesitation and the presence of professional managerial behaviour enabled me to come into contact with the manager and discuss matters relevant to my job description. This scenario was totally absent in the above mentioned previous employment where I remained less comfortable and more fearful due to the less accommodating behaviour shown by the manager at Unisys Corporation. While working as a broker in the Maverick Real Estate, the manager used the intranet for the purpose of effecti ve and prompt communication between and among the staff members. More Effective Manager The manager at the Maverick Real Estate remains more effective in comparison with the manager at the Unisys Corporation. First, the behaviour of the manager created a congenial and employee friendly workplace environment. In which, every employee considers himself or herself to be an important part of the organization. It motivates and increases the level of confidence. With this
Thursday, October 31, 2019
Compareable between lean and six sigma Article Example | Topics and Well Written Essays - 2000 words
Compareable between lean and six sigma - Article Example Thus this paper will identify the weaknesses and strengths of both Six Sigma and lean and the ways in which they compliment each other. Six Sigma and lean are among the two most commonly used continuous improvement tools (Mousa, 2013, p. 1137). Lean originated out of the Toyota Production System and its focus is on the elimination of waste in production which begins from the time an order is placed and ends when the order is delivered (Pojasek, 2003, p. 85). Six Sigma was introduced by the Motorola Corporation and is designed to eliminate variations in production and services and their processes so that defects are reduced and customer satisfaction is improved (Desai, 2006). In other words, lean focuses on reducing waste, while Six Sigma focuses on reducing defects. Therefore, it has been suggested that when lean and Six Sigma philosophies are combined an organization may benefit from significant improvements in a short period of time at a significantly reduced cost (Mousa, 2013, p. 1137). This paper will compare and contrast Six Sigma and Lean with a view to demonstrating their compatibility and differences for continuous improvement. The paper is divided into four parts. The first part of this paper presents a review of literature on lean and Six Sigma. The second part of this paper provides a comparison of the two philosophies. The third part of this paper will discuss the implications for practice and the final part of this paper will make suggestions for further studies. Lean is a philosophical approach to managing production and consist of facilitating a system for eliminating or reducing waste and any activity that does not add value for the end customer (Dora, Kumar, Goubergen, Molnar, & Gellynck, 2013). At its core, lean is a continuous improvement technique focused on ââ¬Å"just-in-time (JIT), quality systems and team worksâ⬠(Wong, Wong, & Ali, 2009, p.
Monday, October 28, 2019
Human Genetic Engineering Essay Example for Free
Human Genetic Engineering Essay ââ¬Å"Human genetic engineering is the alteration of an individuals genotype with the aim of choosing the phenotype of a newborn or changing the existing phenotype of a child or adult. It holds the promise of curing genetic diseases like cystic fibrosis, and increasing the immunity of people to viruses. It is speculated that genetic engineering could be used to change physical appearance, metabolism, and even improve mental faculties like memory and intelligenceâ⬠. (Wikipedia) There are many risks associated with putting genes into a human body while getting the desired results. There are genes that are carried in on viral vectors and we have altered these budgets so that they do not infect a person with a disease. There have been several deaths in gene therapy trials, such as ââ¬Å"Jesse Gelsingerâ⬠, in 1999. Genetic engineering has attracted much controversy, pros and cons. There have been cries that scientists are ââ¬Å"playing Godâ⬠and this will lead to a two-tier society or as some would say; the haves and have- nots. This isnââ¬â¢t any different that the cries that were heard across the world when Louise Brown, the first child to be conceived by IVF treatment, was born. This was in the late 1970ââ¬â¢s. Today IVF is a common but expensive fertility treatment. Genetic engineering holds the potential that parents would assemble their children genetically, to be smarter or more athletic or have a certain eye or hair color. It is this genetic engineering of humans that frighten people. They are afraid that we would somehow design the human race. But then again, people say that this could be a benefit to be able to sort out the genes that criminals have and weed it out. It is also said that a genetically engineered human could suffer from a reduced sense of individuality. A cloned child might feel that their future is worth less than a non cloned child. Critics also argue that cloning would encourage parents to value how well child can genetically meet their expectations rather than loving them for who they are. It is also said that with cloning humans, that parents and society would view their children as objects rather than a person with actually feelings. If human cloning becomes a reality and a regular social practice, parents might want to ââ¬Å"play the lotteryâ⬠and chose their child genetically. One of the saddest parts about genetic engineering is that it could end human individuality. Everyone would want to be skinny, muscular, beautiful, and intelligent and who knows what else. If your DNA could be shaped would you choose inferior traits? This could possibly end artistic expression and individuality, and make everyone predictable, identical, and boring just like a robot.
Saturday, October 26, 2019
Direct Advertising of Schedule 4 Medicines to Consumers
Direct Advertising of Schedule 4 Medicines to Consumers Abduwaysi Amie Should Schedule 4 medicines be directly advertised to consumers? This essay will examine a number of arguments for and against direct advertising of Schedule 4 medicines to consumers, but it will argue that schedule 4 medicines should not be advertised directly to consumers. In the last decades advertising has grown and pharmaceutical companies are advertising directly to consumers. These days, consumers are facing the most advance and domesticated advertised about medicine. The research suggests that direct advertising to consumers is both beneficial and disadvantageous to public health in general. The TGA is the only authority that regulates direct advertising to consumers, advertisements for all therapeutic goods must comply with therapeutic good regulation act 1989. There are limits on direct advertisement product containing schedule 3,4and 8 to be advertised to consumers in Australia. Some groups of people argue the rules are too relaxed and are inadequate to enforce the Low that protects consumers ,others supporting direct advertise to consu mers (Mangin 2006), this number is evenly distributed and balanced , both side have been supporting their arguments with evidence. Currently there are a number of methods of advertising medicines to consumers. First type provides information to the consumers to seek treatment from their doctor about a particular problem without naming the drug. The second method is those which advertise their medicine directly to consumers by naming the drug, what itââ¬â¢s used for, how it used, how many tablets you take per days and the price of the drug. The last one is the common type of advertising, product claims such as efficacy, safety and quality of the drug. The entire drugs are subject to different TGA regulatory restriction.(Shaw March 2008) The Therapeutic Good Administration (TGA) is the branch of the Australian Department of Health and Aging, responsible for regulating therapeutic goods, prescription medicines, medical devices and non-prescription medicines including over the counter medicines in order to protect public health and safety. The TGA put in place the systems of national scheduling or classifying medicines to control medicines and chemicals that pose risks to consumers. Medicine is classified according to the level of risk. The TGA classified medicines and poison in to schedule from 1-9.â⬠Schedule 4 (prescription only) medicines and Schedule 8 (drugs of addiction) is regulated by the Poisons Act 1964 and the Poisons Regulations 1965 State legislation). Schedule 4 medicines are Prescription only Medicine are defined by the poison act as this medicines are needed to be evaluated for safety and efficacy and for safe and appropriate use due to the complex nature of the medicine potential toxicity, compar ed with relatively safe over counter drug which do not require a prescription.(Health 2008) Under section 23(2) (e) together with substance or preparations intended for therapeutic use. The safety, quality and efficacy require further evaluation; the prescribing of certain S4 medicines is restricted to medical specialists in some cases Prescription of certain medicines to patients, who are suffering from chronic disease like skin disease and cancer. There are some drugs prescribe by dermatologist, gynaecologist that are restricted to medical practitioners.(C. Lee Ventola 2011) New Zealand and the United States of America are the only countries allowed direct advertising Schedule 4 medicines. This is not allowed by law in the most countries around the world including Australia. Direct advertisements to consumers failed to provide necessary information about the drug, instead they appeal and tend to sell and promote their products. It also contains misleading, inaccurate information.(Barbara Mintzes 2006) Today medicines are available in markets in two main forms in Australia, those required prescriptions from general practitioners and those you can buy directly without prescription(over the counter drug). Pharmaceutical companies can directly advertise to health professionals but not to the general public at all, this will affects the relationship that existed between patient and general practitioner. The health practitioners have good relation with their patients; they have also a legal responsibility in both prescribing the medicine and also informing the potential risk. In 21st t the century people attitude is changing the use of health services by accessing many range of informationââ¬â¢s from the media. Restricting direct advertises schedule 4 medicines to consumers are justified due to safety concern. (Mangin 2006) For instance, the most recent evidences direct advertising can cause harm risk to consumer come from Vioxx. There was no enough evidence to suggest that Vioxx is more effective to treat arthritis pain and inflammation it has only benefited reduced risk of gastrointestinal effect. However the trail shows disadvantage outweighs the benefit which increases in heart attack and stroke. Many discussions have raised about the safety effects of direct advertising schedule 4 medicine to the consumer. The US cardiologist argued that the FDA has failed to stop direct advertising; Vioxx to US public, they failed to protect the public health and safety while cardiac risk grew. During those periods Merck has spent more than 500m illion for direct advertising their wonder drug to the world in its five years in the market. Vioxx case was one of the examples about the effects of direct advertising prescription medicine to the public and its potential impacts on individual patients and public health at large, based on the available evidence. Advertising schedule 4 medicine should be banned; it may expose people with serious medical problems. (Barbara Mintzes 2006)It is possible to change the law to safeguard the public from direct advertisement prescriptions medicine. The changes in policy about direct advertise prescription medicine to consumers can assist the connection between public advertising and public health. The people who are supporting direct advertising schedule 4 medicines to consumer argue that freedom of speech, commercial freedom, the right to get important information to consumers, In order to enable them to make a decision. They think direct advertising prescription medicine is very important human right, to know more information about a potential treatment for the disease they suffered from. They believe also access to their health information can be available to them with the availability of the drug, and (Assistant Professor The impact of advertising prescription medicines directly to consumers in New Zealand: lessons for Australia)information what is best for them. Defenders of direct advertise prescription medicine to consumers focused their campaign on the particular class of medicines that treat illness that symptom are already known to consumers. The defendant argues allowing direct advertise to consumers enablement and autonomy. The argument highlights the types patient who will benefit from direct advertise including the following, people those are poor who are an ability to have access health information, those who have temporary conditions, would prefer direct access information and those who have experience managing chronic pain and recurring long term conditions. In general, consumers who are adult they have capacity, entitled and right to make a decision about the products and good and services. The pharmaceutical company believes direct advertising to consumer has played important role in informing and educating the consumer about the condition that are treated by brand name drugs. Advertising schedule 4 medicines to consumers is undesirable because direct advertising does not provide necessary information about adverse effects, alternative treatments and the cost of drugs. According ED Mierzwinski, consumer program director for U.S PIRG.Direct advertising causes ââ¬Å"over prescription of drug for condition people werenââ¬â¢t aware of it, has resulted in massive profit for the industry by preying on vulnerableconsumersâ⬠in addition, to discouragement doctor and patient relationship. This advertisement can give misleading information about the brand drug, exaggerate the benefits and under reporting the side effect or risk. The consumers that are exposed to direct advertising constantly think drug is the only solution to a health problem, instead of taking up healthy living, good diet and exercise. The result clearly shows, advertising new drug before fully known serious adverse effects, and current post market surveillance sometimes fails to identify adverse events that of a particular drug, which is heavily endorsed early in the process of production, which can present public health. Vioxx was such drug that mostly advertised in the U.S from 1999-2004. 4On September 30, 2004, Merck voluntarily withdrew Vioxx from the market. Before it withdrew patients requesting for Vioxx by asking the drug relying on the company advertisement they believe the Vioxx is better than other drugs treat the same conditions, not knowing that this drug can cause stroke or other heart problems. benoxaprofen (Oraflex, Eli Lilly) for arthritis, troglitazone (Rezulin, Parke-Davis) for diabetes, cisapride (Propulsid, Janssen) for gastric reflux, ceriva statin (Baycol, Bayer) for high cholesterol, and tegaserod (Zelnorm, Novartis) are other drugs that were heavily advertised to consumers, which have linked to safety risk. .(C. Lee Ventola 2011) Advertising has been the major tools of marketing to consumers for pharmaceutical companies. The profit generated by increasing spending on direct advertisement to consumer by pharmaceutical companies is the main driver of increasing prescription drug and raised the consumer expectation of drug treatment that influence both patients and doctors. The claim direct advertising can provide necessary information that could help the patients about the drug. It has been a point of discussion among patients, pharmaceutical companies and medical professionals in relation to direct advertisement to consumer.one group argues the knowledge from advertising may assist the patients in making decisions with their doctors to have a choice of treatment they need. Others argue advertising new drug to the consumer led to aggressive marketing of Vioxx the drug, which has been found unsafe and risk to consumers, such a case has put big pressure on FDA not to speed up the release of a new drug without pro per clinical trials. In recent times, more people have been calling for cessation of direct advertisement to safeguard consumers from unnecessary effects of direct advertisement and to put limits into misleading and false information. To improve access option for drug treatment, we need comprehensive, unbiased and accurate information. References Assistant Professor, DoP, Ryerson University, Toronto, Canada The impact of advertising prescription medicines directly to consumers in New Zealand: lessons for Australia, To ban or not to ban: direct-to-consumer advertising and human rights ( accessed 08/10 20140 Analysis , Australasian Medical Journal, vol. 2010,3,12, 749-766 pp. 2010,3,12, 749-766 2006, What are the Public Health Implications? ( accessed 09/10 20140 Direct- to- ConsumeAdvertising of PrescriptionDrugs in Canada, Barbara Mintzes, P, Health council of Canada. C. Lee Ventola, M 2011, Direct-to-Consumer Pharmaceutical Advertising( accessed 10/10 20140 Therapeutic or Toxic?ââ¬â¢ U.S national library of medicine, National Institute of Health, vol. 36, no. 10 pp. 669-74, 81-84. Health, PSBDo 2008, Requirements for the prescribing , of Schedule 4 and Schedule 8( accessed 15/10 20140 Medicines in Western Australia WA Australia. Show, A March 2008, Direct-to- Consumer S Advertising (DTC) of Pharmaceuticals, Discovery Guides, 14/10/2014. ( accessed 10/10 20140
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